The Cost of Food Blogging

I’m going to take a bit of an untraditional route and instead of counting down my top post and top flops, like I did last year. I’m going to go through 2011 by the numbers, since I periodically receive emails asking about how I find time to blog between having a family and working a full-time job. Along with that I thought it might be fun to share the cost of running a food blog. Keep in mind; I’m strictly speaking about my cost. I have no idea what the average of cost of running a food blog is.

Baking Ingredients Sylvie Shirazi1

Photo use courtesy of Sylvie Shirazi of

Photo by Sylvie Shirazi

Below is an outline of my day. Again, keep in mind, of course there are days when things don’t go according to schedule and one thing bleeds into the next. In addition to the hourly schedule you see below, but to spare you the minutiae, I’m pretty sure there’s a lot of time wasted with internal profanity (some times external) and monologue about things I forgot to do, things I need to do, and thing I don’t have time to do. One last note on the “outline” below, the weekends are vastly different, but I do carve out at least four hours on Saturday to bake and then another two on Sunday to photograph and edit. The weekend hours aside, I still bake and photograph during the week.

Vanilla Sugar Sylvie Shirazi1

Photo use courtesy of Sylvie Shirazi of

Photo by Sylvie Shirazi

A day in blogging:

  • 5:30am Out of bed, blog reading, photographing and/or photo editing
  • 6:30am Cole (my son) is up. Breakfast, hang out, get ready for the day.
  • 7:45am Take Cole to the sitter
  • 8:05am Drive to work
  • 8:30-5:30pm (most of the time 6:00pm) Work
  • 6:00-9:00pm Dinner, general family time, put Cole to bed
  • 9:00-11:00pm Bake, watch DVR’d programs with computer on lap surfing the internet
  • 11:00-12:00pm Write post. More internet surfing and Pinning. Like many of you, I’m addicted to Pinterest-completely addicted.
  • 12:00-1:00pm In bed on my Google Reader. Sleep. Repeat.

Now time for blogging by the numbers-please no judging. Yes, I took a lot of frames and spent a lot of time photographing and editing. Photography is new to me, so I’m still in the crawling stage-hoping this year with practice I can become better and faster at it. I also added a few lines about where and how I spend money to maintain my blog. Eek! to my cost for food props. Anyone care to comment if that is an obscene amount or not?

Blogging by numbers:

  • Posts: 163
  • Kitchen hours: 285
  • Posting Hours:285 (writing, posting, submitting to food porn sites)
  • Photography hours: 245 (set-up, shooting, post editing)
  • Frames taken: 8,150
  • Cost of food props: $5500 (Top shopping destinations: Ebay, Amazon, Etsy, Home Depot)
  • Cost of tools and ingredients: $2900 (kitchen tools, food)
  • Blog maintenance: $3500 (Includes: Canon 60D camera, 65mm lens, 100mm lens, site re-design (pending), hosting for the year, domain)

For any bloggers reading this post, I would love to hear how much time you spend on your blog a week. For those thinking of starting a blog, it takes time to find your stride and pacing. This February will mark my blog’s two year anniversary and in that time, over the last six months, I have finally found my pacing. Along the way, I’ve been fortunate enough to be a member of a wonderful food community, found friendships that have helped me through difficult times and grow a readership that has so generously supported methrough reading my posts and making my sweet treats.

Thank you to everyone for all your support and kindness and for helping to make 2011 so great! Here’s to making 2012 even better!

Grateful Ad: Below Post BTF 728×90


  1. Avatar for Naomi RobinsonBruce Thompson says

    White, Satchel Bag, Red, Satchel Bag, La Tour Eiffel

    The La Tour Eiffel N35-10362-1 Satchel Bag is an elegant and trendy yet very useful purse. Hailing from La Tour Eiffel’s Toujours Le Rouge Collection, This La-Tour-Eiffel wallet is made out of faux leather, and it offers a zip main section, outside front/back zip pockets, and internal zipper and open slots.
    N35-10362-1, Red, N35-10362-1, White

  2. Avatar for Naomi RobinsonChristopher Bell says

    wedding ring, diamond ring for fiance, engagement diamond ring, engagement ring
    Helping you find the best Diamond engagement ring for your fiance that she could never refuse
    diamond ring, cheap diamond rings, cheap engagement rings

  3. Avatar for Naomi RobinsonJames Lee says

    healthcare revenue cycle management, hospital revenue cycle management, healthcare revenue cycle
    Healthcare Revenue Cycle Management Solutions for the medical industry. Increasing revenue and profitability for medical practices and hospitals. Call us for a free, no obligation demo:  386-492-6174
    medical revenue cycle, health care revenue cycle

  4. Avatar for Naomi RobinsonShirley Jackson says

    patient billing, patient solution, patient billing system
    Patient Billing Solutions for healthcare providers and hospitals to effectively manage patient payments. Medical Pay Solutions helps providers implement the most effective and proven systems that increase profitability. Call us today for a free, no obligation demo:  386-492-6174 .
    patient solutions, patient billing software

  5. Avatar for Naomi RobinsonLance Rohlack says

    While “home improvement” often refers to building projects that alter the structure of an existing home, it can also include improvements to lawns, gardens, and outdoor structures, such as gazebos and garages. It also encompasses maintenance, repair and general servicing tasks.-:”:

    Have a good one

  6. Avatar for Naomi Robinson says

    النادي الملكي للاستشارات و التدريب
    تأسست شـركـة النـادي المـلكـي للإسـتـشـارات
    عـام 2011 مـن كـوكبـة مـن الخبـرات العـربية الحديثـة
    والتـي إتـفقـت لخـوض التجـربـة بإنـشـاء أول مـركـز أكـاديـمـي مـستـقـل يـنـشر وبـأمـانـة الـفكـر الـحديـث

  7. Avatar for Naomi RobinsonDonna Anderson says

    home remodeling rancho santa fe, rancho santa fe room additions, rancho santa fe remodeling
    Rancho Santa Fe Remodeling general contractor for the past 40 years. Home remodeling, room additions, kitchens. LIcensed, insured & bonded. Satisfaction guaranteed. Call Hancock Construction: (858) 914-2769
    rancho santa fe home remodeling, rancho santa fe kitchens

  8. Avatar for Naomi RobinsonRobert Jones says

    how to post to craigslist, classified ad posting secrets
    Learn the secrets of using to earn revenue for your business. Posting tips, secret strategies and more revealed in this must own guide. The Unofficial Craigslist Book
    craigslist posting tips

  9. Avatar for Naomi RobinsonDavid Collins says

    bakersfield family medicine, bakersfield general doctor
    Looking for a very good doctor in Bakersfield, CA? Allan Bexton is specialized in General medicine, family practice and cosmetic procedures. Give them a call today.

    good family physician, family medical care in bakersfield

  10. Avatar for Naomi RobinsonMark Hall says

    heating and cooling fulton mo, cal-air mechanical, air conditioning repair columbia missouri
    Air Conditioning Columbia, MO contractors have over 20 years of experience in air conditioning, heating and plumbing repair and installation. Family owned & operated and fully licensed & insured. We accept all major credit cards and free estimates. Call Cal-Air Mechanical today for a free estimate: (573) 826-4264
    air conditioning repair columbia mo, air conditioning columbia mo

  11. Avatar for Naomi RobinsonRonald Washington says

    contractors san jose ca, san jose ca general contractors, general contractor san jose ca
    Contractors in San Jose, CA custom design, build and remodel homes and commercial property in the San Jose, CA area. Free architectural design if you select us as your general contractor. Over 30 years of experience. Licensed, insured & bonded. Free competitive estimates. Call Red Road Construction today: (925) 271-0419
    home builders san jose ca, remodeling san jose ca

  12. Avatar for Naomi RobinsonDaniel Flores says

    bathroom remodeling sacramento, kitchen remodeling sacramento, bathroom remodel sacramento
    Kitchen and Bathroom Remodeling Sacramento contractors with 40 years of experience, Family owned & operated.Licensed,insured & bonded. A+ rating with the Better Business Bureau. Quality craftsmanship. Satisfaction 100% guaranteed. Free estimates and complimentary design consultation. Call Guy Biggs Construction today: (916) 258-7161
    kitchen remodel sacramento, kitchen remodeling sacramento ca

  13. Avatar for Naomi RobinsonMaria Walker says

    losing weight for women

    Garcinia Cambogia can help you lose weight. Blocks suger, and helps turn you fats into enegry.
    Garcinia Cambogia

  14. Avatar for Naomi RobinsonKevin Williams says

    Remodeling Gaithersburg md, bathroom remodeling gaithersburg, remodeling contractors gaithersburg md
    Remodeling Gaithersburg, MD contractors are trusted & reliable, fully insured & licensed Residential and Commercial Contractors: MHIC #9221. A+ rated with the Better Business Bureau. Call Kass Kitchen & Bath Remodeling for a free written quote: (301) 200-4803
    home remodeling gaithersburg md, general contractors gaithersburg md

  15. Avatar for Naomi RobinsonElizabeth King says

    northern virginia remodeling contractors, remodeling companies in northern virginia, kitchen remodeling northern virginia

    Northern Virginia Remodeling contractors, Billings Builders, have been remodeling homes in the Northern Virginia area for 30 years. Family owned & operated and fully licensed & insured. kitchen & bathroom remodeling, additions, decks and patios. 2 year structural guarantee. Call us for your free estimate: (703) 794-4366
    Northern Virginia Remodeling, bathroom remodeling northern virginia

  16. Avatar for Naomi RobinsonNancy Hill says

    camelbak hydrobak

    The Camelbak HydroBak provides hands-free hydration on the road or trail for minimalist expeditions.
    hydration pack

  17. Avatar for Naomi RobinsonBring The Fresh says

    This post was a great read and I can’t wait to launch a healthy food blog. I have also learned a lot from here.

    Bring The Fresh is something I recommend to my friends.